Throughout its 50 years of evolution, the Internet has changed human communications and significantly affected the micro and the macro environments.
In the micro level, firms and individuals base an ever-growing portion of their daily activities on Internet-based platforms, some of which replaced former means of communication and others emerged together with the Internet. Similar changes are occurring in macro environments such as cultures and countries; the Internet catalyzes inner structural changes, interactions between groups and the formation of new and fascinating Internet-induced subcultures.
This paper aims to examine several fields in which the internet changes our lives. The assessment of these issues, based on comparisons and contrasts, should shed light on the rate of change and also on its limitations, namely those aspects which were not significantly affected by the Internet and thus remained rather similar to the past. Continue reading