iPod digital media players ride on a wave of popularity: in April 2007 manufacturer of iPods, Apple, reported “100 millionth iPod has been sold, making the iPod the fastest selling music player in history” . Technologically advanced and user-friendly gadgets gave rise to the new culture – iPod cult, which unites millions of its fans worldwide. Success story of this product draws attention of many researchers and business practitioners.
This paper is focused on the identification and analysis of iPod demand factors. Other specific points of interest include price elasticity factors and some supply related issues. Continue reading